Saturday 2 July 2011

GFSMITH - TYPESCAPES DEVELOPMENT









2 comments:

  1. In some ways I prefer the simplicity of the designs in the June archive (type and moody photography). These ones could work, particularly where you have the different papers poking on but I think the idea has taken over and become too dominant. Also the type is back to square one and doing too many things. I'd take the designs back to the flat papers, take the G and F off the labels then re-work the type so it is simplified in terms of sizes weights and alignments. When you have something working in the image you don't need the type to compete with the design. It should support it. It's a bit like two bands coming on stage at the same time – it can get a bit noisy.

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  2. With the typescapes…
    on the black and grey poster I would try the small type following the same angle and aligning with the typescape letterforms. On the white poster i would try the date in two lines (and use and en rule with space either side. Then I might consolidate this with the other small type and try ranging it off the E of Environments

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